A good name helps realize the organisation mission and strategy by having a close fit with the brand positioning. A good verbal identity lays the focus on the brand's ambitions rather than the offering as it is today.
About us
The name behind the brands
Come and meet the verbal strategists and creators who use new language to lay the foundation for your brand. We like to compare our work to creating a brand's own fertile soil, the basis for a thriving future. A verbal identity that opens hearts and markets.
Globrands' penchant for future possibilities has led to a large number of well-known brand names that play a central role in the daily lives of people around the world.
We are strategists
Your brand’s goals are the starting point of a journey that leads to a very concrete deliverable: ownable wording that carries your story and build value.
Process masters
Developing a verbal identity means decision-making on questions that are intuitive, subjective, emotional, full of legal pitfalls and often involving a crowd of different stakeholders.
Exactly the kind that can't be answered by a name contest, A.I., or anything else that doesn't truly understand you.
And lovers of language
As language geeks, we are not of the rigid sort. Words are there to play with and create unique places in people's minds. We love seeing how changing one letter can completely change the way a brand may develop.
We work for clients in motion
What makes a good brand name?
A worldwide network to back every letter
Meet the team
Your challenge, our calling
Meat our team of brand and naming strategists. Their superpower is to hear your underlying brand questions and translate them with you into new and ownable language that opens up hearts and markets.
Margot Jegerings
Naming and Branding Consultant
Geert Docter
Naming and Verbal Branding Strategist
Camiel Verberne
Creative Consultant
Judith Seghers - van 't Kruijs
Project Manager
Michael Dijkstra Taurel
Founder and Brand Strategist
Ian van Veen
Brand Consultant
Maarten van Petersen
Copywriter
Willemien Schneider
Trademark Attorney from Novagraaf
Robert Röling
Senior Research Expert from DirectResearch