Pushing boundaries with language you own
Our clients are often ambitious brands entering new territories. They can literally be internationalising, as well as scale-ups and maturing brands targeting new categories or audiences.
Overcoming verbal hurdles
Existing naming can be a hindrance to growth because of legal, linguistic and cultural issues. Sometimes the naming is too specific, limiting or immature. It may undermine the credibility of the brand’s ambitions.
In these cases there are several solutions. You could rename the existing brand, or launch a new entity specifically meant to realise the new ambitions. That could be an umbrella brand, a sub-brand or standalone.
Setting a new direction
Not only does this choice affect the naming strategy for your brand – it also works the other way around. The naming you choose sets the direction for the brand structure.
Globrands develops a verbal identity that fits with your ambitions. We show naming scenarios that clarify the implications.
