A name for a government service as easy as it is unique
How do you get to a name for a government service that meets countless requirements – while still being straightforward?
There is a growing need for secure and clear communication of citizens and businesses with government bodies and governments among themselves. Not only electronic signatures, but all kinds of other applications are becoming available.
In this extensive government project, naming was essential, because in addition to all kinds of technical requirements, the name mainly had to meet the criterion of being 'simple to understand and easy to use for every Dutch person'.
Globrands guided the working group involved in determining the core values and specific objectives, and developed the brand name on that basis.
DigiD is an important step towards a secure and uniform way of electronic identification. The name is so straightforward that only a specialist could come up with it.